• This site is all about environmental consciousness--how to find, inform, and apply it. It connects the dots between science, sustainability, and the spirit, to help build a new relationship with our planet. Individual by individual.

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Joe Starinchak

If you like sustainability communications and invented words, check out these two websites. They are campaign websites for two national social marketing campaigns that target different audiences to raise their awareness about the invasive species issue and how they can embrace sustainable behaviors which will prevent the spread of invasive species. and

This is your government at work!


The writer points out two ambitious, informative, and very useful sites. While I suspect that many people are aware of the dangers of invasive species, I'm sure there are not yet enough folks who've visited these sites...check 'em out. Nice to see a coalition of stakeholders rallying around the issue and using the web to do something about the problem.

L Grob

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