Maybe I just like beginning with tongue twisters or mind benders or even invented words, but I can't resist the observation that, when I launched this blog little did I know how little I knew. About the sophistication of both my audience and my fellow travelers in the communications sphere, that is.
I have to hand it to all of you--you make my work easier and more interesting than I had imagined. Being that I have a fascination with how to inform and motivate and inspire people to sustainable awareness and action, I'd like to steer you to a site that really gets it!. It's called futerracom.org (a very clever kind of a .com.org melding, I have to say). But, clever branding aside, this U.K. group plays at the interface between innovative messaging, superb delivery, and lingering impact--to give sustainability real teeth. It's clear to me that, whether you're mom or pop, student or policy maker, Futerra will get you thinking.
If those of you who are statesiders (I looked that up, trust me) think you can work your way through a reasonable dose of U.K. idiom and unfamiliar terms, then click above and take in the whole site. It's worth it. But if you want a shortcut, then go directly to Futerra's quite powerful videos (my favorite is the theatrical 'The Seasons Alter'). Or click through their listing of 100 simple ways to change the world.
So, at the risk of repeating myself, I'll repeat myself: go there, take it in, and reflect. And then check your eConsciousnes meter for me. I think you'll detect some bit of movement.